Changan Ford Mazda Automobile sets new all time records

5 Jan 2007 , Chongqing : With new all time sales records set in December, 2006, Changan Ford Mazda Automobile Co., Ltd., (Changan Ford Mazda Automobile), today announced that its Ford Brand marketing, sales and service business achieved new, record results, for the full year of 2006. "2006 has been a truly outstanding year for Changan Ford Mazda Automobile," said David G. Thomas, General Manager of Changan Ford Mazda Automobile Sales Company. "Our Ford Brand business has exceeded all the challenging marketing, sales and service targets that we and our Dealer partners jointly set for ourselves". In December, Ford brand retails reached an all time record of 19,401 units, well ahead of the previous record set in September. Focus was very strong, breaking the 10,000 units in one month barrier for the first time and reaching a record 13,955 retails for the month. Mondeo was also very strong, once again selling more than 5,000 units for the month to close at nearly 5,500 retails, and benefiting from the very positive reception to the new 2007 model. Full year Ford Brand retails reached 129£¬790 units, 68,768 units and 112.7 per cent ahead of last year, easily outpacing the strong average industry growth and maintaining Changan Ford Mazda Automobile's Ford Brand as one of the fastest growing franchises in the industry. In its first full year, Focus achieved 78,430 retails, well ahead of expectation and reflecting the strength of both the 3 Box and 2 Box versions of this highly regarded model line. "Following its launch only a few months ago in September, the Focus 2 Box has become a very successful model for us", said David Thomas. "In December, Focus 2 Box sales were a record at 6,040 units, and were just over 40 per cent mix of total Focus sales, exactly in line with our plan. In addition, these are all incremental sales to Changan Ford Mazda Automobile, since Focus 3 Box sales also reached an all time record of 7,915 units in December. Overall, 2006 was a highly successful year for both our Focus models," he said. However, Focus was not the only success story for Changan Ford Mazda Automobile in 2006. Mondeo performed well, and in line with the company's comprehensive marketing plan, to reach a total of 47,651 retails for the year, 15.0 per cent ahead of last year. "Mondeo continues to be a very strong model for both us and our Dealers", said Mr. Thomas. "Sales continue to grow, and the recently launched new 2007 model will continue to maintain strong Mondeo sales for us and our Dealers this year".

China Changan Auto parent eyes overseas IPO-paper

SHANGHAI, Feb 9 (Reuters) - The state parent of Chongqing Changan Automobile Co. Ltd. (000625.SZ: Quote, Profile, Research), Ford's (F.N: Quote, Profile, Research) main Chinese partner, has injected its major assets into a listing vehicle, paving the way for an overseas float expected to raise 4 billion yuan ($497 million), state media said on Thursday.

The new firm, China Southern Auto Holdings Corp., has amassed 17 billion yuan in assets. It controls 52.5 percent of Chongqing Changan and has stakes in 14 auto parts subsidiaries of the parent firm, the official Shanghai Securities News said.

It has gained regulatory approval for an initial public offering overseas to fund capacity expansions, the paper said, without giving further details.

In November, China's No. 3 auto maker and Honda Motor Co. Ltd. (7267.T: Quote, Profile, Research)'s partner, Dongfeng Motor Group Co. Ltd., raised HK$3.97 billion (US$509 million) in an long-awaited share sale in Hong Kong.



Several other Chinese car makers are also planning IPOs to fund expansion.

Shanghai Automotive Group Co. Ltd., which has joint ventures with General Motors (GM.N: Quote, Profile, Research) and Volkswagen AG (VOWG.DE: Quote, Profile, Research), aims to raise US$2-US$3 billion in a Hong Kong listing this year.

Rival Beijing Auto, which has a joint venture with South Korea's Hyundai Motor Co. (005380.KS: Quote, Profile, Research) and DaimlerChrysler (DCXGn.DE: Quote, Profile, Research), plans to raise US$600 million in an overseas listing.

First Auto Works, China's largest vehicle maker and partner of Volkswagen, was eyeing an overseas listing within the next five years.

Car sales in China, the world's third-biggest vehicle market, grew 21.4 percent last year, picking up from relatively slow 15 percent growth in 2004.

Industry executive forecast similar growth this year driven mostly by demand for cheap and mid-price cars. ($1=8.0545 Yuan)

Mazda set to take stake in Ford's China jv with Changan - report

BEIJING (AFX) - Mazda Motor Corp is set to take a stake in Ford Motor Co's flagship joint venture with China's Changan Automotive Group, the China Daily reported.

In return, Changan Ford Automobile Co will invest in Mazda's joint venture with another Chinese automaker, First Automotive Works Corp (FAW), the newspaper said, citing Ford Motor China chief executive Kenneth Hsu.

Ford owns a 33.4 pct stake in Mazda.

Hsu did not disclose financial details of the two expected deals, the newspaper said.

'A four-party alliance is emerging between Ford, Mazda, Chang'an and FAW, which will facilitate our expansion in China,' Hsu told the newspaper.

Citing analysts, the newspaper said the plan is apparently a Ford-driven compromise between Changan and FAW, who are both looking to get involved with Mazda's growing brand in China.

'The new equity plan will be a good solution to the separation between manufacturing and marketing of the new Mazda3 and future Mazda products in China due to different partnerships,' the newspaper quoted Automotive Resources Ltd analyst Matthew Li as saying.

'It will help unify Mazda's branding activities in China,' he said.

Changan Ford last week started assembling the new Mazda3 at a plant in southwest China's Chongqing municipality, but the sedan will be marketed by FAW-Mazda, which is based in the northeastern province of Jilin, the newspaper said.

Mazda sold 133,778 vehicles in China last year, up 51 pct from 2004.

Mazda sales accounted for 60 pct of Ford's group sales in China, the newspaper said.